Category Archives: Timely tips

Food for Thought

Marketing starts way before you activate your public relations and advertising campaigns. One of the first steps is marketing research. Check out this copyblogger post on “A 6-Step Content Marketing Research Process” for some help on this vital component.

Posted in Marketing/PR/Ad news, Timely tips

Thinking about Black Friday, Cyber Monday ~ Already?!?

Believe it or not, AdvertisingAge already has carried an article by John Squire, director of digital marketing and analytics at IBM, saying that it’s “time to get your strategy in order” for the holiday season. If you’re interested, check out … Continue reading

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COMMUNICATOR TIDBITS: “A Fool-Proof Formula for Easily Creating Compelling Content”

Great tips from copyblogger by Danny Iny. He notes: “Every successful, prolific content writer knows this secret, and most other people … well, they don’t. And that’s what contributes to the mystique around the magical wordsmithing powers that some writers … Continue reading

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Shining a light on demographics

Great session Wednesday (Sept. 13) on “Branding in a Digital Age,” hosted by the Arizona Daily Sun with presenters from Lee Enterprises. Among a lot of other good information, they introduced a new feature the Sun is offering: “get it!” … Continue reading

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