Flagstaff Communicators seeking input

flagstaffcommunicators — Fri, 07 Oct 2011 20:03:25 +0000

Flagstaff Communicators has created a survey to determine your needs and wants from the organization as we begin our 2012 strategic planning. It’s only 10 multiple choice questions; we hope you will help us to better serve you by filling it out. You can find it at:

http://www.surveymonkey.com/s/9L27L86

For more information about membership and our programs, call Star Hunter at 928-637-4401 or send an email to shootingstarcom@mac.com

Shining a light on demographics

flagstaffcommunicators — Thu, 15 Sep 2011 00:14:58 +0000

Great session Wednesday (Sept. 13) on “Branding in a Digital Age,” hosted by the Arizona Daily Sun with presenters from Lee Enterprises.
Among a lot of other good information, they introduced a new feature the Sun is offering: “get it!” It’s for businesses in northern Arizona, and features directory listings, a business profile page, online coupons, social media links and more. A basic directory listing is free; other services fall under paid “Enhanced” or “Premium” categories. For more information, call Heidi Hansen at the Sun, 928.556.2279.
If you missed the seminar this year, watch for it next year; Flagstaff Communicators will let you know about it as soon as we know.
We don’t want to give away all the good information from the presentation, but here are some tidbits to keep you thinking:

Demographics for the 86001 and 86004 zip code areas:

Population ~ almost 84,000
Adult population ~ more than 64,000
Households ~ more than 31,000
Median household income ~ about $52,000
Median age ~ 32

Statistics don’t include students unless they list Flagstaff as their primary residence.

Percentage of residents who use each medium to check advertising:

Newspapers ~ 35%
Internet ~ 28% (and growing quickly)
Direct mail ~ 12%
Television ~ 9%
Catalogs ~ 7%
Magazines ~ 3%
Radio ~ 1%

Sources: Nielsen Claritas 2010, Omniture June-August 2011
Food for thought for businesses and organizations that want to optimize their advertising dollars.

Recent programs:

flagstaffcommunicators — Wed, 11 May 2011 16:58:45 +0000

Media professionals offer advice about “Getting your news into the local print media” at May 19 meeting of Flagstaff Communicators

Panel members Larry Hendricks, news team leader, and Heidi Hansen, advertising director, from the Arizona Daily Sun, talk about the proper way for businesses and organizations to submit media releases during the panel presentation "Getting Your News into Local Print Media" at the May 19, 2011 meeting of Flagstaff Communicators in Flagstaff. Photo by Frank X. Moraga/Shooting Star Communicators LLC. ©2011

Panel members Robb Smart, left, advertising executive from the Navajo-Hopi Observer and Tom Brecke, editor and co-publisher from the Flagstaff Business News, talk about the proper way for businesses and organizations to submit media releases during the panel presentation "Getting Your News into Local Print Media" at the May 19, 2011 meeting of Flagstaff Communicators in Flagstaff. Photo by Frank X. Moraga/Shooting Star Communicators LLC. ©2011

Representatives from the Arizona Daily Sun, the Flagstaff Business News and the Navajo-Hopi Observer presented information about “Getting your news into local print media” at the May 19 meeting of Flagstaff Communicators, held the City of Flagstaff Aquaplex.

Panel members presented information on the proper way to submit media releases, who to contact in local media for potential coverage of events and news items for businesses and nonprofit organizations and how to submit calendar items in a timely manner.

The media representatives also provide contact information to local media representatives, marketing kits and advertising rate card information.

The next meeting, tentatively scheduled for Thursday, June 9 at the Aquaplex, will focus on reaching the local broadcast media.

For reservations, contact Star Hunter at 928-637-4401 or send an email to shootingstarcomm@mac.com